Benefiber: Gut Check

Gut health is a 🔥 topic on social - social trends offer inexpert advice on "achieving" gut health, failing to actually offer effective, science-backed gut health routines.

But Benefiber hasn’t found a way into the conversation... yet.

Gut Check is a social-first platform built to “Gut Check” extreme gut-health trends and equip Gen Z’ers with the confidence they need to choose Benefiber: the effortless, science-backed gut health solution that’s right for them.

Online: Social and online video Gut Checking current gut health trends like liquid cleanses, elaborate gut health routines, and laxatives.

IRL: We’re showing up to provide an in-your-face Gut Check, challenging social (not science) backed gut health trends, starting with Erewhon smoothies just around the corner.

Our Gut Checkpoint will feature free, science-backed, gut healthy smoothies made to provide maximal benefits in addition to exclusive merch, product samples and HCP interviews for media, influencers and the general public to enjoy.

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Creative Direction: Karen Keane & Chris Swanson

Art Direction: Cam Fuller

Copy: Jules Herrick