Goodyear: Eagle Exhilarate

The new tire that encourages you to unleash your drive.

The ALL NEW Goodyear Eagle Exhilarate™ is an ultra-high performance all-season tire that offers outstanding traction and handling for faster acceleration, pr...

Creative Direction: Jennifer Ludwig

Conceptual Development and Art Direction: Karen Keane, Alex Vitale, Aaron Stull

Conceptual Development and Copy: McCamie Cole, Hope Lee