Goodyear: Eagle F1 Supercar 3

For the art of the drive.

The Eagle® F1 SuperCar® 3 tire is a race-inspired tire for commanding grip and exceptional handling in wet and dry conditions. The tire features an aggressive tread design and a race-inspired rubber compound that are the perfect complement to any sports car, plus a lightweight racing-derived construction which offers precision steering and temperature stability.
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Creative Direction: Jennifer Ludwig

Conceptual Development and Art Direction: Karen Keane & Elizabeth Mizel

Conceptual Development and Copy: McCamie Cole & Hope Lee