Benefiber:
Good Benevibes

#HealthTok needs a vibe check. There are a million trends that promise to heal your body – some more credible than others, and it can be overwhelming to understand what’s correct or not.  Let’s hop onto some of those trends and simplify #GutTok by showing that adding Benefiber can check gut health off your wellness wishlist.

Creative Director: Karen Keane, Kim Sheffield-Chang

Copy: Jules Herrick

Art: Tory Trahey