American Heart Association: Nation of Lifesavers

70% of Americans feel helpless to act during a cardiac emergency.

To reduce that number, we launched a movement to train and build a Nation of Lifesavers in partnership with the NFL and other powerful partners.​

As the Nation of Lifesavers continues to grow, we’re on track to double survival rates from sudden cardiac death by 2030.​​

Creative Direction / Art: Karen Keane

Creative Direction / Copy: Kim Sheffield-Chang